Way back from work

BTS Video- Desperate in Suburbia

Who knew creating a video would be this much fun? Thank you IMovie!

We embarked on a fashion editorial shoot somewhere in the wilderness of Kew, filled with whitewashed houses and carefully articulated shrubs. I love suburbs….they’re so markedly different from the city, like a living breathing organism resting outside waiting to envelope all the noise and dust and spit out pretty fences and rose bushes.

The day started with me being utterly stressed out, panicking on the train, assistants staring at me like I’ve gone bonkers, lots of cute adorable puppies who turn out to be modelesque in their own right, a ton of muffins, and then relief. It’s great when things turn out to be awesome- I always think the world is ending and why oh why did I ever churn out such a mad cap idea. What helps- a team of ridiculously awesome people.

Enjoy:-

Photographer Shamim de Varax @ sdevarax.com
Stylist Airdrie Makim
Makeup Justine Bruers
Hair Justine Bruers and Vanessa Jane
Models Olivia and Jemma @ Giant
Assistants Anna L and Ashley N

More videos needed….definitely.

Paris Spring Fashion Week Spring/Summer 2012

Designers who show at Paris knows how to take risks, to be adventurous and daring and stylish. Fashion Week was filled with barely sheer fabrics, relaxed tailoring, jewel tones rests alongside bright pastels and crochet lace took prime spot. With the dismissal of Galliano, all eyes were on Dior’s and Galliano’s namesake showings as well as Sarah Burton’s Alexander McQueen collection, all rising to the occasion. Highlights include Yves Saint Laurent’s stunning work to evening wear, Nina Ricci’s delicate gold leaf accents, Ackermann’s pseudo-fantasy safari and Elie Saab’s flawless gowns. Now to convince everyone I need a Balmain jacket to add to my wardrobe because they’re divine.

Alexander McQueen

Balenciaga

Balmain

Chanel

Christian Dior

Elie Saab

Givenchy

Haider Ackermann

Lanvin

Louis Vuitton

Nina Ricci

Sonia Rykiel

Thierry Mugler

Valentino

Yves Saint Laurent

source: fashiongonerogue

Milan Fashion Week Spring/Summer 2012

Ah Milan, the perfect combination of hard and soft, sheer and leather. Fashion is fun in Milan. I love the super clean lines with hints of skin. Favourites include Alberta Ferreti, Dolce & Gabbana and Gianfranco Ferre, and if you’d like something more dressy, look towards Giorgio Armani and Versace for inspiration.

Alberta Ferreti

Blumarine

Dolce & Gabbana

Emilio Pucci

Gianfranco Ferre

Giorgio Armani

Gucci

Roberto Cavalli

Versace

source: fashiongonerogue

SdV got her cards!

Running around like a chook during Melbourne Spring Fashion Week and not having cards on you for means of contact is a perfect faux-pas. I finally stopped stalling and decided to order some mini-cards from Moo, a British based print company which specializes in small runs and offering some fantastic new ways of marketing yourself. They also offer to print up to 100 different designs so in effect you get a mini portfolio on the run!

Why mini-cards and not the traditional full sized ones?

Because they’re tiny, fun and fabulous like I am

I like being able to offer a teaser of what I do with my details on the back. Also given most people tend to throw away or lose cards- these mini ones make for great keepsakes such as a bookmark.

When they finally arrived, packaged securely in ultra minimalistic with a hint of color boxes, I was so excited!

All of my favourite work on there. The quality is great, matching up to the comments of other industry creatives I’ve spoken with. It was also really easy to upload and make any changes needed via the website. I could play around until I was fully satisfied which is important to a perfectionist nut like me!

Cute isn’t it? =) Oh happy days!

For those interested in purchasing your very own Moo cards or other print materials, please contact me at sdv@sdevarax.com for a referral code for 10% off your first purchase