MSFW 2013: Fred Hates Fashion

It’s that time of year again! Spring has sprung and what better to kick things off than with Melbourne Spring Fashion Week! Australia has some brilliant designers, and the local creatives in Melbourne are top-notch. First up is a new annual initiative to bring Film and Fashion together: Fred Hates Fashion. I have no idea why but I absolutely cannot pronounce the name properly….it basically comes out as Fehhsssfasshhoon.

My editor pulled me backstage, amidst the bustling carnage that is quick changes, dancing models and last minute hair and makeup decisions. Absolutely love it.

Featured designers include Craig Braybrook, Authority Clothing, Anthony Capon, Sonya Kraan, Aaizel, Emslie and Millie Mosca, and Andy Truong. Enjoy!

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